Born a while ago, Albert Rousset spent his professional life on the creative side of the garb industry.

He grew up in a family of dreamers and gourmets. He was intensively exposed to the gastronomic sphere during his numerous global travels where wine remained the precedence.

During a family trip to South Africa with his wife Joanne and his four children, the dreamer discovered and fell in love with the Elgin Valley. He decided to make his own wine, IDUN.

Inspired by the land of apples and wine, IDUN was born. She is the Norse goddess of fertility, eternal life and apples. IDUN captures a particular style of South Africa’s wine, one that is elegant, sexy, authentic and friendly.